Clarity and conviction for SMB acquisitions.
Trusted commercial due diligence and SBA-ready business plans
that help you make the right call.
We help serious buyers confidently evaluate small business acquisitions.
With deep diligence, sharp theses, and operator perspective, we turn noisy deals into clear decisions.
“I am so excited to recommend [Noris Advisory]’s services for helping to source and vet companies for other searchers to buy. [Noris] looked at all the financials and [...] helped to create a compelling [...] letter of intent. [Noris] dove fast into the financials and wrote the SBA business plan, which allowed me to focus on acquiring the SBA loan. I found that [Noris]’s work de-risked the investment because the level of [...] commercial and financial due diligence was so deep that it gave me some great points to re-trade on. I am excited to recommend [Noris] and [their] services, and I think any searcher would be better off working with [them].”
Why Buyers Trust Noris
In every SMB acquisition, numbers matter, but long-term success depends on grasping the customer base, culture, risks, and momentum that drive the business. Our approach ensures buyers know what it takes to operate the company day-to-day and identify real growth opportunities after the close.
Operator’s Lens: We evaluate each business like we’re the one buying it, because we’ve been in that seat.
Sharp, Defensible Theses: Every recommendation comes with a clear "yes" or "no" and the logic behind it.
Depth Without Drag: We dive deep where it counts, skip what doesn’t, and move fast enough to match your deal timeline.
How We Work
1. Evaluate
We provide commercial due diligence, providing market, customer, and competitive validation to support or adjust the purchase price, and provide a recommended structure and post-close plan. We start where most diligence leaves off: talking to customers, poking holes in assumptions, and pressure-testing the moat.
2. Validate
We match narrative to numbers. Where things don’t line up, we ask why. And we don’t stop until the story either holds up or falls apart.
3. Decide
We give you an answer. Not a document full of maybes, but a clear signal: move forward or walk away, supported by facts. You receive detailed summaries of voice-of-customer, demand drivers and risks, competitor map, unit economics sanity check, and re-trade points.
4. Support
If needed, we write the SBA business plan, providing you with a lender-ready plan with narrative and projections aligned to SBA expectations. We stay engaged post-close to ensure the transition plan is implemented, key hires are made, and early performance matches the investment thesis.
Who We Are
We’ve been in the buyer’s seat, running full-scope diligence on deals from first call through closing. That includes end-to-end financial modeling, market sizing, risk assessment, operational audits, and SBA-compliant business plans. Our work has informed transactions in the $10M range.
We approach every engagement like an owner. We ask the questions other advisors skip, dig into the data behind the pitch, and give you a clear read on whether the deal supports your investment thesis.
Our Pricing
At Noris, transparency, clarity, and accountability guide every engagement. Our pricing structure is direct and eliminates surprises, fully aligning our incentives with yours.
Our model consists of two components: a flat monthly retainer during your search period and a defined success fee at closing.
Monthly Retainer
You pay a retainer of just $3,000 per month while actively searching for a business. Every retainer payment is credited in full toward your success fee at closing. If the total amount you pay in retainers is greater than the calculated success fee at the time of closing, the retainer serves as a minimum fee and no further payment is required. Retainer payments are not refunded if they exceed the final success fee.
Success Fee (Reverse-Lehman Formula)
Upon closing an acquisition, the remaining success fee (after retainer credits) is due at closing and is calculated as follows:
1.0% of the first $1 million of the purchase price
0.75% of the second $1 million
0.5% of the third $1 million
0.25% of any amount above $3 million
For example, the total success fee for a $5M acquisition would therefore be $27,500.
This structure ensures that you have cost certainty, full transparency, and a partner whose incentives remain aligned with your interests throughout the process.