Find and evaluate tech-enabled businesses worth buying.
From search through close, with a technology executive's lens.
with trusted operators with decades of experience building technology
at top tech companies (Amazon, Walmart Labs) and venture-backed startups.
Searching for tech-enabled businesses is a different game.
Most deal flow is noise. The businesses worth buying in SaaS, e-commerce, and tech-enabled services require evaluation that generalist brokers and listing sites can't provide.
You need to assess not just the financials, but whether the technology is a genuine asset or a liability waiting to surface.
And if you're running a search while holding down a day job, you don't have 40 hours a week to source, filter, and evaluate opportunities yourself.
We help serious buyers find the right deals and understand what they're actually buying, before they commit.
Most M&A advisors come from finance. We come from building technology.
Noris Advisory is led by a team of technology executives who spent decades building products at top tech companies like Amazon, Walmart Labs, and multiple venture-backed startups. We've built product and engineering teams, shipped software, and owned P&Ls over $100MM.
That background means we evaluate technology-enabled acquisitions differently. We assess what your QoE provider can't: whether the technology is an asset that justifies the multiple, or a liability disguised as one.
What we evaluate:
Technology defensibility. Is this proprietary IP or commodity software with marketing paint?
Technical debt. What will it actually cost to maintain and improve this codebase?
Key person risk. Which technical employees are load-bearing, and what happens if they leave?
AI and automation claims. Is the "AI-powered" positioning real, or is it a ChatGPT wrapper that any competitor could replicate tomorrow?
Post-close investment requirements. What does the realistic product roadmap cost, given actual team capacity?
“[Noris]’s work de-risked the investment because the level of [...] commercial and financial due diligence was so deep that it gave me some great points to re-trade on. I am excited to recommend [Noris] and [their] services, and I think any searcher would be better off working with [them].”
How We Work
Engage us for the full journey, or just where you need support.
1. Source
We help you build deal flow that matches your criteria. That includes aggregating on-platform opportunities, identifying off-market targets for direct outreach, and leveraging broker relationships to surface deals before they hit the listings. For technology-enabled businesses, we filter early for the factors that matter: technology defensibility, team composition, and realistic growth potential.
2. Evaluate
When you find a promising opportunity, we dig in. We assess the technology stack, code quality, and technical team alongside customers, competitors, and commercial dynamics. We start where QoE leaves off, pressure-testing the claims that determine whether the technology justifies the multiple.
3. Validate
We match narrative to numbers, and architecture to claims. If the CIM says "proprietary AI platform," we find out what that actually means. Where things don't line up, we dig until we understand why. You get a clear signal: move forward, renegotiate, or walk away.
4. Close
We write SBA-ready business plans with realistic technology roadmaps and transition plans. Post-close, we help ensure the technical transition succeeds, including guidance on retaining key talent and prioritizing early investments.
Who This Is For
We work with serious buyers of technology-enabled companies at any stage of the acquisition journey.
That includes:
SaaS and software products where the codebase is part of what you're buying
E-commerce businesses with proprietary systems, data advantages, or technology-driven operations
Marketplaces and platforms where network effects and technology infrastructure drive defensibility
Tech-enabled services where software powers delivery, customer experience, or operational efficiency
Traditional businesses with technology moats where proprietary systems drive margins or competitive advantage
If you need to evaluate the technology itself, not just the financials, we can help.
Our Pricing
Our model has two components: a monthly retainer during your search, and a success fee at closing.
Monthly Retainer
Starting at $1,000/month while actively searching. Every retainer payment credits in full toward your success fee. If retainer payments exceed the calculated success fee, no additional payment is required.
Success Fee
Calculated on a reverse-Lehman formula:
1.0% of the first $1M
0.75% of the second $1M
0.5% of the third $1M
0.25% above $3M
Example: Total success fee for a $5M acquisition is $27,500.
This structure ensures cost certainty and keeps our incentives aligned with yours throughout the process.